Kabbee was an established Uber-like business before Uber arrived and dominated the taxi industry in the UK.
Once Uber arrived, the competition was fierce which meant Kabbee had to reduce its workforce in order to successfully sustain itself. I was brought on board to take on the role of UX/UI designer, working to redesign their website, as well as their iOS and Android apps. I also provided the visual design for all other digital and print design requirements, including everything from HTML email design and development, through to billboard, bus and tube ad designs.
As part of this project, I was also responsible for the rebrand of the company.
